Tailored meaning according to the customer's specific needs, from branding and image, tailored for customer-specific services. Stay in traditional e-commerce template station on the way, with the increasingly competitive e-business of foreign trade, overseas trade market is increasingly saturated, customer demand is not the same site, but their user needs in depth, looking for personalized communication strategies that are interactive. Custom e-commerce under the customer's user browsing habits and consumption, combined with the customer's brand features, and enterprise culture, helps customers develop a complete marketing overseas consolidation, helping customers step by step, selling products at the same time build their own brand, two birds with one stone.
Era of customized e-commerce, for the promotion of e-commerce services have indelible effects, but at the same time, customized high standards and strict requirements of the times not every enterprise can do. First domestic e-commerce custom universal trade boat after five years ' time, build-up of all details required for the service, custom e-commerce services is divided into four modules, more than 300 smaller modules. Visible trade marketing integration, is not an overnight thing. So, how to implement custom e-commerce?
One. Target market analysis based on consumer
To reach a custom e-commerce fundamentals, is that the customer's brand and culture personality exposing. The whole operation process,Wedding Dresses, originating from target market analysis. A brand, consumer groups, can remain relatively fixed over time, then the consumer spending habits, psychological characteristics and behaviors can be simulated, which is controlled. For example, a 35-40-oriented clothing brand for consumers, promote a high-end, comfortable product idea, then this group of 35-40 people, their circle of activities, like topic, a systems analysis of catalyst used, and so on are worth. A qualified target market analysis report, that should include: competitor analysis, segmentation and target market selection, survey of consumer behavior, and so on. So, throughout the initial overseas marketing programmes to lay a solid foundation.
II. Perfect platform and real-time monitoring of erection layout
E-commerce Web site security has become a noteworthy topic, Web security and payment security are persistent and directly involve the entire Web site and the customer degree of adhesion. Therefore, in the process of erection of overseas e-commerce platform, for each step is likely to leave security vulnerabilities, must strictly observe.
Platforms erection involves: website, Web site monitoring, online payment, international authoritative certification four links. Select an appropriate Server helps to increase the speed of open Web sites. Guaranteed speed, left, is a security problem, internationally certified just short of the target Visual display on Web pages, very intuitive? Shan managed title achieve an up why the June 9 GM ぃ safety certification, the McAfee secure certification and a large box or chest rustwave Bradstreet certification.
III. consolidation of overseas marketing promotion plan
A good programme, is more like lint, naturally leads to subsequent steps, cross and these steps into line,cheap bridal gowns, properly matched. Overseas marketing promotion programmes contain a complete set of 10 small module: brand consulting, search engine optimization, paid search marketing, website marketing, blogs, Word of mouth marketing, e-mail marketing, search engine marketing, social network marketing, comparison shopping overseas media publishing, outdoor media advertising, the 10 modules is not routine, but really was able to complement the group operation. Through consolidation, maximizing the marketing promotion step in an orderly manner and effect.
IV. 7 * 24-hour multilingual operation and maintenance support
Why e-commerce in foreign trade need to be a 7*24-hour customer service team, this is obvious, the difference is that each of the foreign trade enterprises have to face hurdles. A long-term fight at night, and superb English people is not easy, outsourcing methods can be used to resolve.
Customized times, not just clothing merchandise, as e-commerce into a custom field, more cases, and methods for targeting consumers. Consumer understanding to a brand and its products can be more intuitive features, personalized training found in the process of sustainable development of their brand.
